Description Runners everywhere are generous with their admiration for runners who complete marathons, but don't you think it's time for sprinters to get a little love? With appreciation for speed that doesn't sacrifice its comfort, the New Balance 100 Meters Short Sleeve Tee rounds out the heritage collection. And here's a fact to share with your friends as they admire your t-shirt: the screenprinted rooster mascot represents the perfectly balanced chicken feet that inspired William Riley to make comfort arch supports in 1906, bringing New Balance to Boston. (And later, the world!)