Privacy Policy

Last Updated: October 18, 2022

Thank you for placing your trust in Joe’s New Balance Outlet, with a registered address at 100 Guest Street, Boston, MA 02135.

You are very important to us and we want to provide you with a safe and secure online experience. This Privacy Policy describes how we collect and use your information and explains the choices that you have with regard to how we use your information.

This Privacy Policy applies to the following services operated by New Balance Athletics, Inc. and its affiliates (“Joe’s New Balance Outlet”, “New Balance”, “we”, “us”, or “our”):

· (the "Website");

·      all mobile applications (each, an "App") that contain a link to this Privacy Policy; and

·      all services made available by Joe’s New Balance Outlet through the Website and the Apps.


For the purpose of this Privacy Policy, the foregoing are referred to, collectively, as the "Service”.

This Privacy Policy applies whether you are a "Visitor" (which means that you simply browse the Service) or you are a "Member" (which means that you have registered or transacted with the Service or a component thereof). By accessing or using the Service and providing us with information through the Service, you consent to this Privacy Policy. We suggest that you review this Privacy Policy periodically as we will update and change it from time to time.


Non-Individually Identifiable Data:

As is the case with most online services, every time you visit our Website or use one of our Apps, we automatically collect certain data and information from you and/or your computer that is not personally identifiable. Examples of this type of information include:

·      The type of Internet browser you are using.

·      The type of computer operating system and device you are using to access the Service.

·      The domain name of your Internet service provider.

·      The Web page from which you came.

·      The pages and features you visit and access on our Service.

When you access, visit and/or use our Website or one or more of our Apps, we may track your visit and, as described below in the section concerning "cookies", collect certain data regarding your use of the Service and your activity on the Service, but we will not collect any Personal Information from you unless you choose to provide it to us.

We use third party analytics tools, including those offered by Google, Inc. ("Google") and Content Square, Inc. (“ContentSquarre). These third party services use cookies to help us analyze how users use our Website and our Apps. The information generated by the cookie about your use of our Website and our Apps (including your IP address) will be transmitted to and stored by Google and ContentSquare. Google and ContentSquare will use this information for the purpose of evaluating your use of our Website and our Apps, compiling reports on activity for website and application operators and providing other services relating to online activity and Internet usage. Google and ContentSquare may also transfer this information to third parties where required to do so by law, or where such third parties process the information on behalf of Google. For more information regarding how Google analytics collects and processes data, please see To opt-out of Google analytics, please see: To opt-out of ContentSquare, please email us or call Customer Care toll-free at (866) 590-4965. Joe’s New Balance Outlet may collect your geolocation data through the Services for purposes of offering relevant content and services. Geolocation data consists of general location information based on latitude and longitude (if you have enabled location services for a Joe’s New Balance Outlet application on your mobile device), or Joe’s New Balance Outlet may approximate your location based on the IP address of your computer or mobile device.

Personal Information:

In general, you can visit our Service without providing us with any personally identifiable information, such as your name, email address, postal address, phone number, gender, credit card information or other information necessary to process your order (all such personally identifiable information, collectively, "Personal Information"). However, in order to place an order, register for or use certain services and features made available through our Service, you will be required to provide certain Personal Information.

When you make a purchase from Joe’s New Balance Outlet, request to sign up for email, direct mail or SMS Text notices, we collect Personal Information that you elect to provide to us. Your submission of this Personal Information is entirely voluntary; however, if you elect not to provide this Personal Information, some of the services and/or features available on and/or through the Service may not be available for your use.

We also collect Personal Information when you register for "My Account", participate in a contest, event or sweepstakes promotion, fill out a survey or contact us (for example via email) or by selecting "Ask the Expert" from the Service. We may also obtain data through your Internet browser, such as your IP Address, which is a number that is automatically assigned to your computer when you use the Internet.

We also collect data from third party providers, including your name, email address, postal address, gender, ethnicity, date of birth, profession, physical interests, education level, marital and homeownership status, number of children in your household, and income (collectively, “Demographic Information”). We collect Demographic Information to (i) conduct targeted marketing; (ii) study consumer analytics; and (iii) develop consumer segmentation.

If you elect to register for "My Account", you will have the option to store your credit card information with our Service. This feature, which is entirely optional, is provided as a convenience for you so that you will not need to re-enter your full credit card information each time you make a purchase through the Service. If you elect to take advantage of this feature, please be aware that, as a security precaution, we will not store your CCV number. You will be required to input this information prior to placing an order. If you elect to store your credit card number in the "My Account" feature, you will have the ability to change your mind and remove your credit card number from storage at any time by logging into "My Account" and making the appropriate change.

By using the Service or by providing us with Personal Information, you are consenting to this Privacy Policy and to our use of your Personal Information in accordance with this Privacy Policy. If you provide Personal Information to us through the Service, you acknowledge and agree that your Personal Information is stored on servers hosted in the United States of America and/or in other third countries. Your Personal Information is subject to the laws of the countries in which it is stored and used, and the privacy legislation of these countries may differ from those applicable to your country of residence. Under the applicable laws, the courts, organizations responsible for applying the legislation, regulatory agencies or safety authorities may under some circumstances be authorized to access your Personal Information. By giving us your Personal Information, you agree to allow it to be transferred to the United States of America and third countries, and you acknowledge and agree that the country in which your Personal Information is stored and process may have a different legal regime for protecting Personal Information than that of your country of residence.


The Personal Information we receive allows us to process your order, create an account for you through the “My Account” service and update the information in the “My Account” service, personalize our product offering and improve your shopping experience, making it more convenient, efficient and enjoyable. We may use the non individually identifiable data information and Personal Information that you submit to us or that is otherwise collected from you through the Service to:

·      Customize your communications and shopping experience.

·      Process your purchase, confirm your orders and communicate to you about account information or customer service needs.

·      Provide you with a print catalog via postal mail.

·      Adapt the content and layout of our Website and Apps tailored to your needs and so you do not have to enter information more than once.

·      Notify you about new products and services, special offerings and other promotions.

·      Coordinate contests, promotions, surveys or other features of our Service.

·      Improve our business to better respond to your needs.


Third Party Service Providers: For the purpose of operating our business, we may transfer your Personal Information to our third party service providers who use that information only to conduct Joe’s New Balance Outlet business. For example, these third party service providers may handle Joe’s New Balance Outlet credit card processing, shipping, data management, email distribution, information analysis, promotions management and other services for Joe’s New Balance Outlet. We provide our preferred service providers with the Personal Information they need to perform their services and work with them to respect and protect your Personal Information.

Aggregated Data: We may use your Personal Information that is aggregated and no longer personally identifiable for purposes such as reporting and marketing and we may disclose aggregated information to various third parties.

Legal Requirements: We may disclose Personal Information upon governmental request, in response to a court order, when required by law, to enforce our website policies, or to protect our or others' rights, property or safety. We may also share Personal Information with companies assisting in fraud protection or investigation. We do not provide Personal Information to these agencies or companies for marketing or commercial purposes.

Targeted Product Recommendations and Other Communications: We use third party companies who may use cookies or other tracking technologies to collect information about your browsing activities information over time and/or across different websites following your use of the Website to help serve targeted product recommendations and other communications.

Specifically, by using the Service, these third party companies:

·       May collect certain information about you, including your name, address and email address, as well as your transaction history and browsing activity by using cookies and similar technologies, in order to serve advertisements or provide other advertising services to you, including email, display media and direct mail;

·       May use Internet Activity Information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or viewed, mobile advertising identifiers, New Balance App usage and/or location data through the New Balance App) in order to provide advertisements about goods and services likely to be of greater interest to you; and/or

·       May use non-cookie technologies to recognize your computer or device and/or to collect and record information about your web surfing activity (and to keep track of which user identities match to which devices or browsers). Please keep in mind that your web browser may not permit you to block the use of these non-cookie technologies, and those browser settings that block cookies may have no effect on such techniques.

When we generate advertisements as described under this section, data collected from you through online cookies and other technologies may be combined with other de-identified data (such as a hashed, non-readable email or postal address) in order to tailor ads to you based on your preferences and other information about you.

If you wish to opt-out of this program, you may do so at (Network Advertising Initiative) and (Digital Advertising Alliance), or you may let us know by sending an e-mail to Please note that if you choose to opt out of interest-based advertising, you may continue to see ads on the Service and other sites, but they will not be based on how you browse or shop at New Balance. Further, to successfully opt-out, you must have cookies enabled in your web browser; once you successfully opt-out, if you delete your browser’s saved cookies, you will need to opt-out again.

You can also modify your browser settings to not accept cookies from the Website.

We may disclose Internet Activity Information and Aggregated Information to various third parties who may use such information for their own purposes.

Except as otherwise disclosed in this Privacy Policy or with your prior consent, we will not sell, trade or rent Personal Information to other companies as part of our regular course of business. However, it's possible that we might acquire or merge with or be acquired by another company or that we might dispose of some or all of our assets. If that happens, your Personal Information may be disclosed to another company, but that disclosure will be subject to the Privacy Policy in effect.


This Privacy Policy does not apply to any Personal Information collected by Joe’s New Balance Outlet through means other than the Service. This Privacy Policy shall not apply to any unsolicited information you provide through the Service or through any other means. This includes, but is not limited to, information posted to any public areas of the Service, any ideas for new products or modifications to existing products, and/or other unsolicited submissions (collectively, "Unsolicited Information"). All Unsolicited Information shall be deemed to be non-confidential and Joe’s New Balance Outlet shall be free to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution. You should exercise caution before you post Personal Information that you post in public forums. Once you release your Personal Information for posting on public forums, Joe’s New Balance Outlet cannot and will not be responsible for the privacy and/or security of such information.


We have a variety of security measures to protect against the loss, misuse or alteration of your Personal Information that we have collected from you from the Service. To ensure the information you provide online is secure during transmission, we use encryption technology and Secure Socket Layers (SSL) while processing any Personal Information you supply.

These controls are certified by DigiCert®. You can review our security certificate using your browser by clicking on the closed lock or solid key image at the bottom of your browser on any of the secure pages on our site. This will display our Service security information.

Our Service provides you the ability to store your credit card number in the "My Account" section of our Service. To protect your security, we encrypt all stored credit card numbers and we do not store your card's CCV number. For others, we may temporarily store the entire encrypted credit card number when it is necessary to manually contact a credit card company for verification.


A cookie is a small removable data file stored by your Web browser on your computer. Cookies allow you to browse and place an order on our site and let us make shopping more convenient for you. We place a unique identifier in the cookie and use the cookie to connect your computer with the information we store for you in our database.

Some examples of how we use cookies are to:

·      Enable you to select products, place them in your shopping cart and make a purchase.

·      Recognize you when you come back to our site(s).

·      Alert you to new areas that may be of interest to you.

·      Customize content that may be helpful to you.

Cookies do not contain any Personal Information and they do not give us access to your computer.

You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your Internet browser (such as Internet Explorer or Firefox) settings. Most browsers are initially set to accept cookies. Each browser is a little different, so check your browser Help menu to learn the correct way to modify your cookie settings. However, if you choose to turn cookies off, you won't be able to purchase on our site or have access to many features that make your site experience more efficient and convenient. However, you can still place orders over the telephone by calling Customer Care toll-free at (866) 590-4965

Pixel tags and Web beacons are tiny graphic images that allow us or preferred service providers to track non-personally identifiable analytic information about your visit to our Service (such as pages viewed or links clicked). Pixel tags and Web beacons also let us know when you have opened an HTML email from us. Using this information we are able to understand how Visitors and Members use our service. This allows us to learn what pages are most attractive to our Visitors, which parts of the Service are the most interesting and what kind of offers our Members like to see.

At present, Joe’s New Balance Outlet does not respond to "Do Not Track" (DNT) signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do so in the future, we will describe how we do so in this Privacy Policy.


We do not knowingly ask for Personal Information from anyone under the age of 13 (a "Child"). If a Child submits Personal Information to us and we know that the person providing the information is a Child, we will not use it for any purpose. We will use commercially reasonable efforts to delete the information as soon as we discover it and we will not disclose it to third parties. If you become aware that a Child has provided Personal Information to our site, please email us or call Customer Care toll-free at (866) 590-4965

While Joe’s New Balance Outlet’s policy prohibits children under 13 from registering with the Service, parents should supervise their children's online activities and consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from disclosing online their name, address and other Personal Information without parental permission.


Simply use the hashtags referred to by Joe’s New Balance Outlet to tag your photos on Instagram or Twitter. By participating, you acknowledge and give your consent that your photos may be featured on our Website, and be used to link through to the products you're wearing.

By tagging and sharing your pictures, you are granting Joe’s New Balance Outlet a license to use your photos and post them on our Website.

To remove a photo, please remove the hashtag you have used to have the photo feed onto the Website and your photo will be automatically removed from the feed.

When you submit a photo (via Instagram or Twitter) using a hashtag set forth by Joe’s New Balance Outlet, your use of Instagram and Twitter is governed by the terms and conditions of those sites.


At times, we may provide links from our Website and Apps to other websites and applications operated by third parties. These links are provided only for your convenience and intended to add value to your visit. However, by including these links, even if affiliated with Joe’s New Balance Outlet, we do not have control over these websites and applications, which are independent from Joe’s New Balance Outlet and have separate privacy policies and terms and conditions. When leaving our Website and Apps, you need to be aware that our policies no longer apply. Therefore, we will not be responsible for the accuracy, relevancy, availability, reliability, copyright compliance, legality or decency of material contained in third party websites and applications linked to our Website and Apps. We strongly encourage you to review the terms and privacy policies of any third-party websites and applications before using their sites.


If for any reason you would like to stop receiving any emails sent by Joe’s New Balance Outlet that notify you of upcoming events, promotions, sales, new products or contain other commercial communications, simply click the unsubscribe link provided at the bottom of every email and every page of our Website. This will direct you to an unsubscribe page where you can remove your name from either the email or direct mail sign-up.

Please note that if you decide to opt-out of all third-party transmissions of your Personal Information, we may not be able to process your order.


Accounts may be created during the ordering process. You can login to or manage your account by clicking the "My Account" link at the top of any page. After logging in, you will be able to modify your contact information, update your billing and shipping addresses, view past orders, or delete your account completely. For security purposes, credit card information is not saved with your account. Remember that you are responsible for protecting the user name and password for your account and, as set forth in the Terms and Conditions, you will be responsible for all activity occurring through the use of your user name and password.

What if I have more questions about the Joe’s New Balance Outlet Privacy Policy?

If you have any questions or concerns including a request to be added to or taken off a list, please contact Customer Care toll-free at  (866) 590-4965 or email

California Consumer Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act of 2018 (the “CCPA”), where applicable:


  • To know the categories of personal information New Balance has collected about you, the business purpose for collecting your personal information and the categories of sources from which the personal information was collected;
  • To access the specific pieces of personal information that New Balance has collected about you;
  • To know whether New Balance has sold or disclosed your personal information for business purposes, the categories of information so sold or disclosed, and the categories of third parties with whom we have shared your personal information;
  • To opt out of the sale by New Balance of your personal information to third parties;
  • To have New Balance, under certain circumstances, delete your personal information; and
  • To be free from discrimination related to your exercise of your CCPA rights.


The CCPA provides California residents with the right to opt out of the sale of your personal information to third parties. New Balance does not sell your personal information for monetary consideration. However, we do work with third parties with whom we share or disclose your personal information (such as third party advertising companies) who may use it for purposes unrelated to New Balance, and under the CCPA, such disclosure may be considered a “sale.” If you wish to opt-out of this CCPA “sale”, please click here or contact Customer Care (toll-free) (866) 590-4965. If you would like to exercise any or all of these rights, you may do so by providing the information required here or by contacting Customer Care at (toll-free) (866) 590-4965. Once we receive your request, we will verify your identity by sending an email to the email address you provide to us.

If you have questions about your rights or our disclosures under the CCPA, you may reach us at